Here is the first post in our behind the scenes look at the reasoning behind the decisions we make for the company. We wrote briefly before about how we wanted to explain how we ended up with each of our decisions and specifically, that the first post would discuss our unique sizing model.
When Amity and I started talking about what we wanted from a pattern company, one of our first goals was to have a large size range to fit all women. After much debate and numerous revisions on what this really meant, we settle on 2 sizes ranges: 2-14 and 16-24.
While doing our research, it didn’t look like many pattern companies did larger sizes. There are definitely companies out there just not as many. Speaking to many others, there seemed to be an unmet need. But to do larger sizes correctly, we had to establish different grading rule than our regular grading rules.
To us, this was the right thing to do vs having the same grading rules from 2 to 24 which would have been much more cost effective. The reason for the different block and grade rules is that as we ladies gain fluff some things get bigger (neck, armholes etc) but not that big.
If we kept the same grading rules for the regular sizes and kept grading we would get linebacker shoulders, weight lifter neck and 80’s men’s tank top armholes.
With the 2 different blocks, we have to sew 2 different samples, do different fitting sessions and many more things that cost more time, money and energy. In the end, we think it is worth the investment. We’re very proud of our sizing and grading and hope that our potential consumers will feel the same.
Sew that’s why we have this sizing range.
Next time up we will address paper decisions….specifically tissue vs. bond vs. other options. Stay tuned!
Please let us know if you like these posts and find them interesting. We are doing this series because we find it interesting learning about why other companies make certain decisions. We hope you do too!
EDITED TO ADD: There is a follow up to this post you can read here. It provides an update on our sizing and how the blogging world reacts.